Viral marketing, social networking, blogging…so much potential for expanding and marketing your business online. Articles on the various methods abound and they all make it sound so easy…do it and they will come.

Where to start? What to do first? What will work for your company?

First, evaluate your company, its market and your employees.  One of our clients Details Gifts already belongs to a social networking site and is comfortable, both speaking and in writing, with communicating in a friendly chatty way.  she is a perfect candidate to move onto Twitter or Linked-in.

On the other hand if your company is made up of people that don’t use the internet and are uncomfortable with the idea, and yet you want to take advantage of the online marketing boom, think of a traditional marketing method that you already use and transition that to the web. Does someone like to write articles? Cut the article and paste into a blog.  Do you hold training seminars or hold demonstrations – film it and put it on You Tube, and link it to your site with a matching “How to” article in your blog. Do you come up with creative floor or window displays? Film the display crew and do the above. 

Almost any traditional marketing method can be transitioned to the web, it just takes a shift in your thinking so sit down and think of how you can comfortable transition your efforts to the web.